Although HokeyStack is a relatively new product, it is quite mature in terms of features and design. The main feature of this software is cookieless tracking, which is important especially in the lights of the IOS 14 update. HockeyStack offers a simplified solution for those who seek to analyze the user activity on their websites. The product also provides actionable insights which help you make decisions based on facts, not assumptions. I think this analytical tool is a simplified version of Google Analytics but has a lot of features that you typically want to track on your website. For instance, you can see the source of traffic, which devices users use and where they drop off from your site. To use the software, you just need to add a lightweight code to your website. Yes, just one line of code. The site performance and page load speed are almost not affected. You can set custom actions that users trigger and it is displayed on your dashboard. All in all, this product is great for optimizing conversion rates, SEO and marketing as well as UX. The step-by-step user journey within your website is a great feature as well. The public roadmap is very promising as the team does their best to provide weekly or biweekly updates adding new features and fixing the bugs. The HockeyStack team also listens carefully to what their users suggest in terms of features and improvements and try to implement those too.

Excellent user interface with intuitive and straightforward navigation. Valuable and actionable insights. Lightweight and cookie-less tracking Shareable links for analytics dashboard.

My favorite thing about HockeyStack is how simplistic the dashboard is. My sessions, users, pageviews, and bounce rates are all on one screen. HockeyStack is also very easy to install - another of my favorite features.