I like that you can create both direct-to-camera videos as well as screencasts, and screencasts with your face on screen as well. You can film, edit and create interactive elements like create buttons and forms that go with your video so that you can collect leads or responses. You can also blur out any elements on the screen for privacy in the editor, which is not only useful but necessary. You can personalize the video with the receivers in big letters name to catch their attention as well. You can also import video, which is useful if you filmed on a DSLR or cell phone like I often do. You can create personalized sales pages as well for each prospect. And then, there are analytics to track your video's performance. Hippo integrates with other services too, like Gmail and Outlook - you can film a personalized video from inside your email composer. You can also embed the video in your email, so it stands out immediately. Hippo has lots of integrations with social media platforms like LinkedIn, Twitter, YouTube, and FB, as well as CRMs, sales software, support software, and productivity software like Slack, Zoom, Zaiper and Trello. And if you have to answer customers' questions or teach, train or coach anyone on how to do something, you can record your screen and do a demo. I also use it to train any contractors I hire and Virtual Assistants, and I even use Hippo for the interview process, to either ask folks questions or teach them a skill them have them demonstrate the skill back to me. Hippo also has an app for cell phones and tablets, which I find super useful when I'm on the go. You can also import videos you filmed on your phone or tablet into Hippo using the app. And I can use Hippo as a video content management system and host my website videos on Hippo then embed them on my site, or in my online classes.

Hippo Video has a lot of depth and features. In addition, the price is also reasonable. They enhance the product by adding additional features, but we rarely use them. I believe that more users will join and that we will see an increase in platform usage due to how frequently it appears to be updated. Since we all work remotely, it is significant that our team can access the platform from anywhere and create videos whenever they want.

Hippo has everything that I could want in video software. It's easy to use and edit, even for someone new to video editing! I have not used a lot of other video software, but I love all the insights and tools built into Hippo Video.