Ease of use - It's a platform for any company that wishes to scale.

All in one aspect. Email texting and such all in one place

A Great foundation to build on top of with a functional CRM, Website designer, funnel builder, pipeline creator, and client conversations flow. Founded, built, run, and maintained by a small group of motivated entrepreneurs, they are still closer to the beginning than what I would consider v 1.0. It's a sturdy, well build frame of a house, and you're given all the materials you need to build your dream home. But there's no inventory list or directions other than update videos and testimonials on their YouTube account. Don't go in to this without at least basic web-based coding knowledge, and prior CRM and client campaigns creation. Only a few natively integrated External services, but connects well through Zapier.