I loved working alongside Goldpan and felt they were attentive, took the time to truly understand the objective, and I appreciated the quick turnaround. Goldpan was able to take our complex win-loss data and distill it into meaningful, actionable, and simple takeaways. Hearing Goldpan’s win-loss findings in the voice of our prospects and clients was what really brought the data to life for me. Overall, we already had an inclination into the general challenges we sometimes face; however, the evidence presented, supporting previous hypotheses, made the results hard to dismiss.

Goldpan’s analysis is world class. The team is comprised of software operators who know their stuff. We didn’t get junior analysts or kids right out of college. We worked with seasoned leaders interpreting the data from our prospects and customers. The Goldpan team was able to prioritize their insights into the top 3-4 things that we need to pay attention to. Plus they were able to gather first insights in a matter of weeks!

Goldpan quickly interviewed and surveyed our wins and our losses and was able to synthesize the findings clearly and concisely. We now have 3 key initiatives that we are implementing over the next 2 quarters. I also liked Goldpan's presentation on client personas. It made it clear that realizing and understanding the differences in client groups across different markets is essential!