The ease of the system. It is user friendly and easy to navigate.

It is easy to navigate and easy to explain to customers how to navigate

Using GTR gives us referral leads that convert at a very high percentage and keeps our entire referral process organized. Using links that tie referring "Advocates" to a specific sales person is brilliant, it gives the sales team real incentives to max out their efforts to get Advocate signups and keeps everything organized in our CRM/Sales software as well.