One of my integrated marketing approaches is to drive prospects to my company website and engage them to download rich, valuable content. Genoo gives me an easy, yet comprehensive platform to accomplish this through directed eMail campaigns. Robust capabilities enable me to maintain a large database of contacts and prospects that are segmented by SIC/NAICS codes. I can further slice and dice my database using a range of other filters that I've defined, such as titles, industry, application, etc.. This allows me to create very focused nurturing campaigns with targeted messages that lead prospects through the sales continuum. I also value the scoring capabilities and qualification of prospects for automated delivery of leads to my CRM. Extensive reporting capabilities give me the ability to track campaign performance, ROI, and website activities via range of dimensions.

Coming in with zero experience, I helped pull an entire website together using Genoo. It was easy for me to pick up due to an intuitive user interface and anytime I had questions or got snagged with an issue, Genoo support was there helping me through it every step of the way. Being a beginner in the marketing space, Genoo has really helped me be successful.

The integration of Genoo with our Lumens (Augusoft) enrollment management system allows us to easily target and segment our past students for future classes. The marketing strategy assistance and coaching received from the Genoo team has been invaluable.