We help fitness trainers pass their certification tests with online study guides and materials available for purchase. Historically, most of our growth has come through SEO, but now that we have thousands of customers, we decided to test out some influencer marketing, specifically more of the micro side / word-of-mouth. We figure that a lot of fitness trainers have high engagement and followers on Instagram, and a lot of trainers follow one another, so we wanted to figure out how to tap into that network. Cert study guides aren’t exactly sexy though, so our customers don’t really think to post about us, but if we can identify which ones are influencers and reach out to them directly to work on a collab, offer them some fitness merch etc, we think it will be a big win-win. We came across Gatsby and realized that’s exactly what they help with! We’re implementing it now, and so far the support and the process are great. I’ll come back and update with some numbers when we have them.

I love how simple it was to implement Gatsby along with setting up email work flows to analyzing the data on our customers' influence/reach. Best part is that it integrates with Hubspot so I have the freedom to analyze the data in my existing CRM/System. Beyond this, I love the that we were able to implement this less than a day and integrate with Hubspot within a few minutes. Lastly, it's great to be able to customize the design of the popups easily with our branding and where it's best fit in our app. The most impactful place where Gatsby has been effective has been during the checkout process.

I love the connectivity between the users and our service/product. Especially the customized content that you can create.