Everything is automated, such as emailing and social communication, which could easily be done via mobile. Now no longer will anyone have to reply. It can be done automatically without even reading it or proofreading it.

The campaign manager capability to automate any industry journeys and run simulation in real-time is very effective for CLV and doing A/B analytics. I also like the post-sales support given by the customer success team on various issues/configuration of the use cases

The possibilities with the drag and drop blocks is endless and they certainly rise up to the occasion.