I like the ease of use, and the fact that G2 provides credible reviews for softwares. Both branding and buyer intent on G2 are pretty awesome and the Hubspot integration and LinkedIn remarketing features definitely makes life easier from a GTM perspective.

I liked the support that I got, I also liked that they have thought about small businesses and the features they need.

It validates your B2B product in a way that makes it an essential part of the decision-making process for any B2B client. We have heard from our pipeline customers how they visited our page and if they want any feature they liked on there to be a part of their contract. So in my opinion, a B2B products' marketing and branding team must get their product claimed and registered on G2. The best part is, its easy to use and navigate for anyone.