The ability to run campaigns and collect customer reviews that impact our market awareness and placement in G2 reports. All in service of helping buyers make more informed decisions. The platform is very easy to use and service service in terms of adding new content, changing images, etc.

Users are compensated by G2.com with gift cards, contest rewards and reputation points on the website

The idea of having verified reviews is excellent. Maintaining certain standards and minimum requirements helps to establish trustworthiness. Unfortunally, actual execution is really bad and customer service interactions are inappropriate.