The best aspect of FunnelStory is its out-of-the-box analytics, particularly the Journey funnels and the Accounts view. The initial configuration was pretty straightforward. It was easy to connect to our data warehouse, Snowflake. We had to write some SQL queries to define in-product actions we wanted in our funnel, called Data Models in FunnelStory. This took some time because there were a lot of actions we wanted in our funnel, but it wasn't particularly difficult. Once these were defined and our funnel configured to use them, it became really useful. We could track accounts as they moved through the funnel towards purchase. If any get stuck, especially late in the funnel, we can intervene. The Accounts view is just nice to have in general. If you have a question about how a customer has been engaging with our website, our blog, our open source product, or our SaaS, we can just go to the Accounts view for them. It shows which users are part of an account, every interaction those users have had with our products (as far back as the data in Snowflake goes), where they are in the funnel, etc.

FunnelStory has been easy to onboard and connect with our other systems of record. Their native analytics are great and it's also straightforward to sync values with our CRM for the sales team to know which PQLs to follow up with.

Really great customer service! Product is very insightful, helps with understanding key activities and signals in the trial. Easy to collect analytics. They listen and iterate fast on cstomer feedback. 10/10 would recommend to anyone wanting visibility in the trial