Ease of navigation along with the ability to set upcoming tasks.

The fact that the mobile compatibility is so effective to access info and add clients and contacts on the go.

FreeAgent CRM's software is outstanding in terms of customization, service, interface, simplicity and elegance. The entire user experience, if rated on a scale of 1 to 10, is 10+ while I would rank Salesforce a 1, having seen Salesforce performing in the past. Salesforce is a sales-focused company with an extremely frustrating user experience vs. FreeAgent CRM being a true CRM company. It is like using a new generation Apple iPhone vs. a mobile phone from the mid-90s.