Most helpful? The entire product, pricing, and support. The product rivals VC backed competitors for a significantly reduced price. We're also seeing more robust features that stay true to the exact issues being solved - blocking fraudulent clicks. There's no need to add ancillary services that may or may not benefit the end goal. Simply blocking fraud is what we need, and that is exactly what we get. Easy install, as expected. Drop the Fraud Blocker code into your site (or Google Tag Manager) and off it goes. Light code install so you're not bogged down by a horrendous amount of callbacks and cookie load. New features are innovating the space. Our latest favorite is the GeoIP blocking at an account level. Even though our campaigns are restricted to certain Geo's, traffic used to sneak in from the ad platform. The new GeoIP block adds another layer of targeting protection.

Click fraud has been quite a problem for me, with a lot of spammy and bot clicks from Google Ads. Fraud Blocker provided me with a solution that is very simple to set up and that works very well. It was very easy to install, it really only took a few clicks to add code to tag manager and connect Google Ads account. Within 2 days of operating, it reported enough fraud and got me enough refund money from Google to pay back the cost of their month's subscription, and blocked many fraudulent IP addresses seamlessly. The whole setup is very easy and it basically operates on a "set it and forget it" mode. Their team was also very helpful, got on a call with me, helped explain more how their tool works, showed me the fraud it already blocked, and even recommended additional security measures to add to my site to combat click fraud - they really wanted to help me combat the fraud problem on my landing pages, going beyond just helping with their tool.

Saves tons of money by stopping garbage and fraudulent ad clicks. And when I needed some help understanding my dashboard, I called and got great 1-on-1 help.