Their modeling seems quite effective which allows you to have a much better handle on your marketing efforts. In the optimisation dashbood it breaks down to add level to show the best performing creatives.

Ease of use Good overview of things Customer support is very good Helps us make better decisions with our media investments Easy to implement with the from the Fospha team

We have recently decided to partner with Fospha, a leading provider of cross-channel digital marketing measurement solutions, based on a recommendation from TikTok. We were looking for a way to better understand how our marketing spend was translating into traffic and sales, which was difficult to measure within the TikTok platform. Since our introduction to Fospha and the integration process, we have found the experience to be easy and the integrations painless. We are now only a few days into using Fospha's platform and are already seeing valuable insights that are helping us make tweaks to our overall marketing spend and strategy. Michael Boyle Zero21Brands