As someone who isn't a full-time social analyst, Followerwonk is a great tool for me to measure and analyze specific aspects of social without having to manually draft a bunch of different reports. As social and SEO become more and more entwined, I am able to improve on my reporting to drive new insight and hone in on strategic technique. The tools and features are both easy to use and understand, and offer great resources for anyone from a social media manager, to an SEO analyst, or anyone interested in learning more about their follower base.

I really like the ability to build influencer profiles and metrics with relevant Twitter data on both your profile and others.

The Analyze feature is great for mining Twitter users following an influencer. In other words, who influences the influencer? This is a great tool for mining data for influencer outreach to find out who would be best to share or link to your content or campaign pitch