Followerwonk is extremely user-friendly and a must-have for any marketer; paid or organic. The ability to quickly acquire new targets is streamlined by the great bio presentation setup and robust filter options. Its similar-to comparison abilities make my manual, qualified strategy much more scalable. Also, Followerwonk visualizations are easy to duplicate and present to higher-level management that may not want the granularity.

Followerwonk can help you find targeted Twitter profiles, though if sheer bulk of followers or followings are what you're looking for, then Followerwonk is not your best option.

Ease of use - Columns are easy to sort, and provide the metrics I desire to make a business case to show C-Suites why certain people are worth talking to on Twitter.