Flat's greatness lies in its focus—it doesn't attempt to be all things to all people. Unlike Trello after it was acquired by Atlassian, Flat serves as the central hub for your work, rather than trying to encompass the work itself. The simplicity of Flat isn't a result of immaturity; rather, it's the deliberate removal of anything extraneous, leaving behind an unparalleled user experience.

Flat prioritizes simplicity, usability, and the ability to collaborate *without interrupting each other on Slack all day*. As a product manager I've tried pretty much all of these tools over the years (e.g. jira, asana, trello, monday, etc.) and they tend to be way too complicated and frustrating to use or inflexible — and none of them have ever fully done the job. This is the first one of these tools that I've seen and just immediately clicked with; it's thoughtful and well-crafted at all levels and true to its mission to "stay out of your team's way so you can work". Somehow, magically, it has retained simplicity while still offering flexibility.

I like the fact that it's doing exactly what it has to do, no unnecessary features.