When you run a small marketing department that is attending over 50 trade shows a year, running the North America website, supporting an internal sales team and well as dozens more in the distribution channel... it doesn't leave much time or manpower, especially to launch products into a new channel. Firecracker PR was fairly priced to allow us to effectively outsource this brand building and exposure. Honestly, it gives the impression that we have a much bigger team... and we're okay with that.
The team is incredibly responsive and results driven. We have complete trust that they can and will help us at any time with any kind of situation. Their attitudes and response times are excellent. We will always work with them and keep them on retainer. All levels of our organization trust their team and their work.
I like how easy they are to work with. They offered me direct access to their key staff through Slack messaging since day 1, and they are very responsive there as well as over email. They never push back on any short term needs of mine, are always approachable, always deliver on time, deliver consistent quality, and provide efficient project management along the way.
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