Most helpful is having the ability to group the apps together and mostly because they share information

Everything is point and click, easy to access and use. Clean appearance for the UI and help seems readily accessible through messaging.

Sometimes Facebook and other apps can get boring, with this is I can make it look absolutely the way I like it. I can customize it to the way I like it. It was easy to use and fun to play around with. For me, it was nice to get something that stood out, since I own a business it could make my image and brand stand out from the rest of the pack!