The farming industry (especially for small and medium businesses) was lacking IT Management softwares to help them in their day to day business. They has to use softwares, which were more appropriate for other industries but from which they could use some of the features.When Farmeron appeared, it changed the game in the most positive way. I really appreciate the data management features (online), the analytics for performances and the great, clear and insightful statistics that it provides. Farmeron is indeed a game changer in the farming industry, a "real blessing" to quote a friend who is also using the tools.