Activities like SQL Activities, File transfer, Import file, Data Extract and Send Email activities are very much useful. Creation of automation and schedule them on recurrence so that it can run periodically. The Automation studio is feature reach fast and durable. Provide more flexibility to filter the Audiences. Easy way to share and receive the files through FTP.

Helps in visualizing operation of complicated circuit before building one. Helps in avoiding time delays in troubleshooting when circuits don't function the way you desired them to.

Automation studio is a great and easy to use B2C tool for managing segmentation, data extracts, Imports, reports and Send email activities. I like the ease of using this tool and its interface. Also love doing most of my task using this tool.