Exatom provides very useful metrics that help us identify validation issues on forms. By optimizing based on these metrics, we can easily see an increase in the conversion rate. The reports are straightforward and allow for many correlations to be made with the provided analytics (for exemple why sales have decreased). Exatom truly listens to customer feedback, continually implementing new features to improve their tool. Do not underestimate the importance of these metrics! The added business value is significant!

Exatom provides validated insights into visitor behavior in the form. This data is examined form-wide, but also at the field level. The difference with other form analytic tools is that Exatom offers excellent support in correctly setting up the tool and validating the data. Data validation is highly prioritized for the most reliable insights into the contact form, checkout, quote form, and more. Additionally, you can not only view relevant data insights per field, but there is also an option to view a session recording of a specific field. The tool is easy to use, and we quickly mastered translating the insights into optimizations.

The ability to discover bottlenecks and immediately look at how your customers experience that specific part of the form.