Vandra is an AI-powered discount app designed for e-commerce brands. Vandra turns browsers into buyers by using AI to identify low-intent shoppers. Only these shoppers are offered a nudge, in the form of a time-boxed discount, to help convert them to buyers. This results in additional conversions and higher overall revenue.
I really like the localised shopping experience. I often buy things internationally and its hard to see what the cost would be directly. With ESW I can see everything really quickly.
Getting back to the impact of globalization on ESW, it should be noted that for our DTC business, it has been positive. They have fast and effectively delivered value proposition allowing us to quickly and effectively move into new markets.
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