Easy to setup. Pricing for starter not scary like Fivetran. Great support in slack.

Ease of use. even though i didn't really have much experience with data pipelines i was able to get things running and have not had any major issues. Easy to use, Also i hardly ever have to come in and adjust things

The biggest thing for me is that I can set up a replication job pretty quickly and not have to rebuild it every time something upstream changes. Lots of tools break when schemas drift, or when the source throws something weird, but Estuary handles most of that better than I expected, relative to other tools I've used for the same task before. I mainly use it to move operational data into my warehouse and it saves time since I don’t have to write the ingestion logic myself. The UI is simple enough that I don’t get lost trying to remember where things are.