Its easy and configure and implement, and it has all of the features that the average person with accessibility needs requires. It has a pleasant interface that yet remains very accessible. I, however, like it most because it has a free tier where you could try it out, and if it covers your needs, leave it as is until you need to upgrade. I chatted with their lovely support agent, who also described why their product is suitable for governmental websites (which was the project I needed).
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