The fact I just needed to install the accessibility code once, then everything else is done by Equalweb

The product immediately provides unparalleled access for disabled users.

The product is an easy upsell for clients to add to their websites even if I am not the original builder or if I am not their hosting complany. I enjoy the simple and intuitive setup for adding a new website. The process for adding the provided code to a website is relatively simple for a professional. The dashboard is nice for a bird's eye view of your participating client sites.