If you know how to use a spreadsheet, you can use Equals. The dashboard feature and ability to connect across all the key datasources we use is amazing. We have it connected to Stripe, Postgres, and several others. Makes it super easy for the team to track key metrics. We looked at other sytems (e.g. we used Looker at a previous company) but they were SO much more expensive and required engineers to setup everything.. which was a major overhead for an early stage startup like us. I use it daily and have scheduled reports sent to the entire team.

We are a growing firm but our analytics team has limited resources. We looked at other BI tools but the lift to get them properly functioning and the maintenance required was prohibitive for us. We also found that the majority of our ad hoc anlysis was still happening in excel, therefore inneficient and not scaleable as the team grew and analysis became more complex. Equals is built like a spreadsheet, its as easy to use as Excel or Sheets but made for the way businesses work today. You can easily connect multiple data sources and automate reports/dashboards to be sent to executive steams, stakeholders etc. The implementation is seamless and takes seconds, we mainly use the Hubspot and Salesforce connectors but they have many more and can connect to data warehouses too. The customer support has been incredible, they have consistently responded in seconds with help and have offered to let us participate in the roadmap of the product. Product fixes are very quick. The new Dashbaording features are fantasic, it's great to have both the feel of a spreadsheet combined with the capability to make the views you build self update on one presentable tab that can easily be exported to sheets,slack,email etc. For tables especially, which are very hard to dashboard for us in other products, Equals saves us a tremendous amount of time fiddling with Excel screenshots and powerpoint. The prodcuct is incredibly well designed and made for finance/ops teams. Equals will save any team (especially resource limited ones) hours a week. For the first time in my career, I have pretty much all the data I need at my fingertips in one product and I can pre-build self-updating presentable views for the most important pieces. I rarely am caught unable to quickly respond to questions by our exec team because of Equals. I don't think I'll ever leave Equals for another BI-Tool.... We may even get rid of Excel (the idea of which still shocks me).

Query builder and data modifications feasibility in excel format are very helpful.