Most observability tools I've seen fall into two camps, either open source and really hard to use, or have total vendor lock in. Elementary straddles that line of being open source and built on top of your dbt stack, but is still very easy to set up and configure. The price point for elementary cloud is much more accessible for small startups to get started with data observability, which in my experience is walled off to enterprise-scale companies, despite often being needed in smaller company sizes.

The most that I like from Elementary is: - Easy to setup, just in a few minutes - Easy to understand, the UI and the integration with DBT is very smoothy - Provides a clear high level picture of the datasets and models which you are working - Nice alerts integrations

- Easy to play plugin - Integration to slack - Ability to send slack summary and individual data alerts