I have been using Einblick for learning analytics and educational data mining research as part of my Ph.D. studies in the field of social informatics. I think one of the best things about Einblick is how it democratizes data science. It has an intuitive user interface that can really empower less technical users to get involved in making sense out of large, complex data sets. The ability to easily use the machine learning operators within the system makes it especially powerful for predictive modeling. Einblick is great for doing online collaborative exploration of big datasets. And finally, their support team is top-notch; they are wonderful and passionate people to work with.