Reporting on a scale unlike any other product in it's sector

Report Builder, hands down. Its a brilliant way to summarise organic performance for any type of stakeholder. It is easy to set up and very visually engaging. You can also integrate data from other sources like Google Search Console and Google Analytics alongside ranking data.

Outside of the keyword research/tracking and technical SEO features, I really like the report builder which they've recently upgraded. With Google Search Console and Google Analytics integrated, it's very quick and easy to get a basic report template in place that combines keyword performance combined with analytics and technical information. I've worked with Dragon Metrics both in-house and for an agency, and on both counts it helps to save a huge amount of time manually consolidating and building reports from various data sources. While the share link for the published report makes it easier to share across large organizations for viewing.