Easy to organize campaigns and navigate the platform

Simple, easy-to-use interface, good influencer discovery, analytics, and filtering/sorting features. The platform also has features that help process the inbound collaborations, product gifting, and affiliate commission. Big database in many different countries which is fairly difficult to exhaust, unless you do influencer marketing on a super big scale. Integration with Shopify makes this platform especially attractive for Shopify merchants.

Native integration with Shopify and the ability to house multiple brand accounts within one.