Re-use of data - you can instantly find answers to questions, summaries of topics and curated lists of tags and insights from past research, making research faster and cheaper as yu don't have to re-run studies to find answers you already have. Dovetail are always innovating and updating the product and listening to customer requests.

When we started using them 2 years ago they were the best available platform for scaling user research and analyzing qualitative data. Their trascription capabilities, ability to tag the trascripts by theme, create insights and highlight reels is what they do best on the market.

Dovetail saves our teams so much time on synthesising user insights. Mainly with their transcription and AI insights powered by Antropic. Being able to create insights for research means we can segment and single out special interest research that we can then present rapidly to the client and thus accelerating our product design process. Having the ability to live-collaborate with the design members on a single client means we can build out tags and insights much faster than sticky-notes on a screen. We also hand over the repo to the client who can continue to build out the insights as more product testing happens in the future.