Its management, versatility, and cross-platform

It is very easy to design data collection instruments for any field experiment. The online survey builder is a time saver. Plus, the interface is very user-friendly.

Easy to register, Intuitive site and easy to navigate and choose topics for research, and research on personal life is apparently the same in all surveys. There are many survey options, and the promise of being quick and direct surveys that reward the time we have to devote to these surveys gives us an incentive.