Replaced SPSS + Survey Reporter so that I now only need one tool. Has a load of fantastic integrations with R for advanced analysis. I particularly like the latent class segmentation tool. Easy to use, pretty intuitive, and I feel I've only scraped the surface of possible use.

I love that Q has a very simple graphic user interface and is much more intuitive than other research/stats software on the market.

Perhaps the best attribute of Q is the support. There is extensive documentation available for users as as resource, in addition to person-to-person help. The online forum documentation includes tutorial videos and the company hosts several webinars every quarter to stay up to speed on not only the product, but also industry best practices. In addition to the support, the product itself is accessible for both the novice and expert with market research software. Unlike SPSS or WinCross, you don't need to learn any syntax to build crosstabs. However, if you are more seasoned with R, there are several advanced options available to customize your deliverables. Also, unlike some of the more traditional resources, and certainly the biggest sell for Q is the ability to automate the process from data prep all the way through reporting. You can build your tabs and export into powerpoint presentations all within the platform, making Q a differentiated product in the space.