I think it's important to know the kind of care and attention the Q team puts into everything they do. In this case, the webinar for the Q5 beta volunteers. You're probably familiar with companies pouring millions into their software solutions and using the webinar circuit to get word out. These webinars are usually with some dull schlub or a group of voices obviously reading a script with a very practiced and wooden excitement. This one was different. Tim is clearly engaged with his own product (not as common as you'd expect among other products) and familiar with the changes we'd encounter. He also clearly knows his customers (probably because he is frequently the go-to for advanced support.) This webinar was filled with crisp content on exciting changes, great flow, tons of actionable yet not overwhelming info, relevant glimpses to the past and into the future, and just enough whimsy to not notice the hour go by. Aimed at current users whom he clearly understands, but perfectly relatable for newbies – can’t wait to start using it and to share the link with the stubborn souls I'm trying to convert from SPSS.

I've been using Q at various capacities for about 6 years. It's easy to use and it saves me TIME! Before Q, my biggest gripe was the amount of time it took to create a simple matrix (grid). Unless I bought an add-on module for another tool, i'd have to create my matrix the long way, and then recreate it if I had updates in my data! With Q, a matrix is only a few clicks away. Even better, Q often realizes what I need on it's own when I Ioad the data for a new project. Other loves: * The Wik!! * Great customer support * Intuitive and easy to use * Q-Reader for higher ups to view data but not get too into the weeds * Ability to download and update to Microsoft products. The table of contents feature for excel is a favorite at my organization. * Automated scripts -- I once had a problem with my data (caused by a glitch in the survey tool) that I'd never encountered before and Q had already developed script to fix it! I could go on.....

Q is by far my favourite software for quantitative market research analysis. It literally combines the best of both worlds - it does all the "basics" very well such as crosstabbing, tables and data grouping, but it also packs some really advanced statistical features (choice modelling, maxdiff, latent class analysis) that would usually require buying specialized software for. The interface is simple to use, and it has a very flexible engine that allows you to manipulate and reshape data the way you need. I feel that this software allows a researcher or data analyst at all levels to do their job better and quicker. Overall a highly recommended software package if you work in market research, nothing else comes close!