I like how comprehensive the automated reporting is for Digsite. You can get highly-detailed reports in multiple formats, summary reports, and also SmartReports which include sentiment analysis and word clouds. I also like that the user experience for programming is relatively straight-forward and creating activities is a quick, simple process once you've gotten familiar with the platform.

I love how easy it is to set up a qualitative research study in the Digsite platform. I also appreciate the SmartReport tool that make it so easy to create a report of findings, complete with the participant quotes I have selected to show.