Ease of use to be able to create a real org chart within SFDC

My Sales Manager was looking for software to help do account planning. I found this to be a better application for the team. The tools in the application give the sales members a better approach to their customers and selling our product. The functions around the tool is adaptable in all areas, contacts, account plans, and Opportunity matrix.

I think DemandFarm is a useful tool for strategic selling. Strategic accounts are multi-layered and have numerous internal touchpoints. It's important to have everyone aligned internally on the customer paradim and I feel DemandFarm helps accomplish this.