I like the easy one-click ability to add people to a list. If you find a profile, you can either add that person to Datanyze, or add them to a list for bulk e-mail determination.
I like that I'm able to use one platform (for the most part) to do a lot of my research and lead gen. The reporting feature allows me to customize my outreach in a way that makes a lot of sense to my work flow and target audience.
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