My rep goes above and betond to help us understand how this works and is helpful beyond that making recommendations on how to use the data.

I’ve worked with several visitor identification tools for my clients and Customers.ai is the best I’ve seen, especially because it helps all facets of marketing (and sales). I absolutely love that it gives you a complete customer journey view. You see every page a visitor checks out, every email they interact with, and their purchase actions. As an SEO and content marketer, I find the data far more detailed and useful than what I get from Google Analytics. I also like that it helps me understand which content performs well and which areas need improvement. I know it’s not necessarily the use case that most people talk about but being able to see the path the purchase is something I’ve been missing since Google moved to GA4. I believe what really sets Customers.ai apart from competitors is how it goes beyond basic data. Most of the tools I’ve seen give you names and emails and that’s pretty much. This gives you fully enriched data that is actually useful. I’d say what I personally like the best is because I can see exactly who is visiting along with demographic info, I can create much more targeted marketing materials. I’d also add that Customers.ai has been very reliable and is probably the easiest visitor ID tool to use.

I’ll start with what I like best – - Ease of use: Our sales team was able to start using it right away - Lead intelligence: They give us names, emails, linkedin profiles, job titles, and all the other person-level data - Time to sale improvement: Our team has been able to close deals with 15% fewer touches - Signal: The new return visits feature is a major addition to the platform More details – The quality of the data is excellent. The visitor identification functionality is best I’ve seen. Our sales team gets accurate, real-time info on site visitors, we can tell if they are new or repeat, we can follow the pages they’re viewing, and we can create audiences based on all of these features. I appreciate that it integrates well with our existing CRM and ESP. Overall, tons of pros.