I like the fact that I can consolidate all my preferred sources of news in a single platform, which allows me to curate content for social media on a daily basis and monitor client activities.

For CCS, I love that all of the content is placed in a newsfeed for you to view all at once. The filters I create to filter out the content make it easy for me to decide what content is relevant and what isn't. I also love the ease of approving vs deleting/rating off topic and the relevance bar. Being able to create your own caption for the content is a plus, as well. For CMP, I love that you can see how many leads were generated and touched per piece of content on our website. It's interesting to see who is interested in certain pieces of content. It's cool to see how many views and shares each piece has too. I also love the content calendar so you can see what pieces of content went out on what day.

Curata does exactly what I'd hoped. It helps my team efficiently find and curate more meaningful information for target personas in target markets. Brilliant tool!