I've bought Curata Curation Software twice and had very positive experiences both times. For any content marketing team that is serious about driving substantive, educational content to its prospects, partners, and customers, Curata Curation Software is a must.
1. Collaborative Support
The Curata team is highly collaborative and always makes themselves available when support is needed. If they don't have an answer to a question or problem, they go and find one for you. The solution is highly intuitive and can be configured and setup in a matter of a few hours. The Curata Customer Success team then works with customers throughout the lifecycle of the contract to ensure maximum results and value. When we extended the solution to additional teams and team members, the Curata Customer Success team was more than happy to schedule individual training sessions with each of them. On a side note, as the Curata executive team is highly knowledgable in the content marketing space, content marketers should take advantage of their acumen by attending their local user group meetings. These are highly informative, not only ensuring that you maximize your investment in Curata but helping you become a more effective marketing professional.
2. Software Capabilities
The combination of algorithms that are built into the Curata platform and the ability to filter results enables one to create curation streams that are highly accurate. Its self-learning component ensures that its streams become increasingly more and more accurate. Additionally, the newsletter capability is particularly useful when providing industry or subject-specific content on specific topics (based on keywords) to broad groups of individuals and teams (can decide to whom they are sent and when). Finally, the API integrations between Curata and other software platforms is an additional value proposition, helping to ensure that you have one integrated content marketing dashboard--regardless of the number of tools that you have in place.
EA
Erica A.
Full Stack Marketer with Enterprise Sales Experience
The ability to coordinate content creation and delivery across teams and regions. The ability to quantify our efforts and measure it's impact on the business.
- Performance analytics can be viewed based on completely customizable (per workshapce!) content segmentation
- The interface is extremely easy to use and pick up for my team and clients alike
- The Curata team continuously develop the system and roll out new features
- The contact with the Curata team does not drop off after the license is purchased - they are interested in how you use the product and incorporate your feedback into their roadmap.
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