When we market and sell bicycles online we have to use very content rich product descriptions including HD videos, images and rich text. With Crystallize we have the combination of easy management of rich product content connected with a smooth shopping experience for the customer. As Crystallize delivers all product information with a GraphQL API it is very easy for our frontend developers to fully customize the shopping experience.

Crystallize allows us to sell both subscriptions for our online magazine and print magazine in addition to being able to sell physical products as one-offs like our books.

Finally we have have a e-commerce system that supports our vision for faster, simpler and a better shopping experience. Even in times where we have a lot of traffic the site is still fast and reliable.