Great tool for personalization with a killer team to support us whenever questions arise. We’re super happy with the combination of recommendations boosting our conversions and also the excellent customer support.
CH
Christina H.
Sr. Account Manager, Sephora & SiJCP at Benefit Cosmetics
As a brand with a lot of SKUs, effective recommendation has always been something we've thought about. We had a solution before that was baked into a CDP and while we thought it was doing "okay" we didn't realize how much we were really missing out on by taking a proactive approach to personalization. CM is able to achieve that for us in ways that really improve on our average order value and revenue.
In the past we used cookies or other views like most popular or new items as a form of personalization. However, with CM we are able to take stock of what a customer is actually interested in or looking for when serving them recommendations. It makes for a much better customer experience, not to mention more completed sales.
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