The fact that you can link anything to anything. If you have a complex route to market that involves a range of influencers it is the only system that I have found that can simply cope with that> I also felt during design and implementation phase that CRM UK understood my business needs and was able to quickly translate this to custom features that make the system very useful.

When I was first introduced to this CRM system the company was using the "least worse" option to meet the unique company requirements. theCRM team seamlessly implemented the product, but more importantly, we were able to adapt the program specifically to meet the needs of the business, which meant we no longer needed to make do and find workarounds but could move forward with a fully integrated system into the heart of the companies day to ay business. The whole system was developed and integrated from concept to implementation in less than 3 months hitting a tight timeline that would have had catastrophic if missed. The fact that there is no hierarchy or primacy to the data makes this CRM useful for all types of applications and extremely intuitive to use. I was so impressed by the capability of the product in combination with the service, that when I moved business' I immediately implemented the system within the company's structure.

- Functionality - Bespoke opportunities - Sales & Productivity benefits - Automation - Business, Customer & Supplier insights - Support & Service from CRM UK