The best is that the email addresses of the journalists are hard to get usually. This service has it all ready for you - a very complete database!

When you are doing outreach in the Us, this is very helpful. JRO will provide standardized templates for outreach that are informative for beginners. (I personally do not use templates) They offer a feed and a database for podcasts and journalists relating to whatever keyword you are looking for. So f.e. "hair lotion" will show you journalists who have recently written/blogged about it, and allow you to contact them.

JustReachOut is the perfect platform for the DIY PR person who needs additional guidance. Dmitry and his team have a wealth of experience and do an excellent job of imparting their PR wisdom. I'm continually amazed at how the platform continues to evolve. This is way more than just a database of contacts.