Primary Intelligence is a great partner that works with us to iterate and improve our program each year. Their platform is great, but their staff really gives us added value as we go.

The granularity of customer and competitor intelligence Primary Intelligence has been able to capture is "bar none". It has become evident that many of the Win-Loss reasons provided by our selling team often lack the specificity needed to take transformative action. Also, the ability to share customer interview audio files and full transcripts has been a powerful tool in getting Sales leadership's attention.

The people at Primary Intelligence are excellent on all fronts. They are very easy to work with and they really know how to gather and report meaningful insights. Their methodology made it very easy for us; we just had to provide a list of opportunities and contacts and they did the rest. Their reporting tools are outstanding! We were able to access and analyze qualitative and carefully-categorized quantitative data on a rich web portal (TruVoice). We could easily filter by solution or region to find patterns. And we could drill down to verbatim detail and call recordings with just a click. We could even listen to a pertinent snippet of a buyer interview without wading through the whole recording. There is nothing as valuable as the actual "voice of the buyer." The same portal was also available from within Salesforce, which made it easy for Sales personnel to get to it. On the process side, the TruVoice portal also provided updated stats on the number of buyers contacted and response rates so that we knew the progress of the project at all times. We also learned that having our sellers do an introduction of Primary Intelligence to our buyers significantly increased response rates. I attended the Primary Intelligence customer conference and got A LOT out of it. Numerous Primary Intelligence employees were there from admins to analysts up to the CEO and they were extremely engaged in helpful. In addition, the networking and idea sharing with other users was invaluable.