I like the ability to do a good amount of analysis online easily while also being able to export a few different formats for offline analysis.

I like the ease of working with the Primary Intelligence staff and the dashboard analytics. It is extremely helpful to be able to have all of our survey data in one dashboard that we can quick analyze and provide trends on. It is also very useful to give our sales folks realtime access to their own data and feedback from their clients on their performance in a sales cycle. One of the largest projects we have worked on with Primary Intelligence was importing almost three years worth of historical Win/Loss data and mapping the old survey/interview data to the new Primary Intelligence survey/interview requirements - Primary Intelligence was able to successful accomplish this project. Instead of starting with a blank dashboard we were able to import roughly 1200 previously reviewed deals dating back to 2016. This was not an easy task, but Primary Intelligence accomplished it and in a very reasonable time frame.

The ability to get insights straight from the voice of the customer, as well as, using their dashboards to configure reports that would otherwise take a very long time.