Cost per lead, lead quality, live in-person training, helpful support, focus on my ROI, reputable/valuable ownership (FNF), focus on AI, and open API allow for integrations.

I think the platform is easy to use and apply. It helps keep track of the leads and lets you know where you are in the conversion process.

All in one shop. From lead gen to AI ot CRM to the people involved. They make it as if you are part of the family, and not just another $$$$ sign to them, This is easy and seamless. I am able to intergrate other lead sources right into my platform. NICH is the best client care manager I could ever ask for.