I like how they have abstract most of the technical side of blockchain aside for the general public, who has limited technical knowledge and just want a smooth experience. Funding policy is pretty lenient and easy, considering the limit is pretty high in my opinion and pretty suitable for the average public. If you need more limit, then it's probably better to use coinbase pro.

It's user and mobile friendly and the app is very simple to use.

Great user Interface design and very intuitive and attractive for users. Developers: great fast responsive API although the limitations make it harder to use trading bots in some instances.