Crypto is still a fledgling and maturing space. Therein, UX is generally a problem for now. Coinbase makes the onboarding and participating in crypto very easy for beginners, individuals and enterprises alike. But it's not just a starter platform. Its solid platform and services will keep many around long after they've taken the leap into digital assets. Generally speaking, think of it like the PayPal, Square, or Venmo of crypto.

The security and the ease with which it can be used especially for new users. It is business inclined and I have no regrets for now

Coinbase is well-known and established. It is an easy-to-use fiat gateway exchange where you can purchase the top selection of cryptocurrencies.